Loft Invaders | Privacy Policy

Privacy Policy

Last updated: 28th September 2025

Loft Invaders Ltd (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

  • Business name: Loft Invaders Ltd

  • Address: 6 Swan Mews, Eastbourne, England, BN22 8FD

  • Contact email: info@loftinvaders.co.uk

  • We are the Data Controller for the personal information collected via this website.

2. Information We Collect

When you contact us through our website’s enquiry form, we collect:

  • Name

  • Email address

  • Phone number

  • Details of your enquiry (e.g. nature of loft services required)

In addition, we use analytics and advertising tools which may collect data such as IP address, browser type, and browsing behaviour.

We do not collect or request any special categories of data (e.g. health, race, religion).

3. How We Use Your Data

We use your data for the following purposes:

  • Responding to your enquiry

  • Preparing and sending quotes

  • Providing customer support

  • Improving our website and services

  • Running advertising campaigns (via Facebook/Meta Pixel, Google Tag Manager, Microsoft Clarity, etc.)

  • Compliance with legal obligations

4. Lawful Basis

Our legal grounds for processing include:

  • Consent (where you agree to marketing cookies or communications)

  • Contract (to provide you with services you have enquired about)

  • Legitimate interests (improving services, marketing to prospective clients, fraud prevention)

  • Legal obligation (where required to comply with UK law)

5. Cookies & Tracking

Our website uses cookies for functionality, analytics, and marketing.

  • Strictly necessary cookies – required for site operation

  • Analytics cookies – e.g. Google Analytics, Microsoft Clarity

  • Marketing cookies – e.g. Meta Pixel for Facebook/Instagram ads

We use a cookie banner to request your consent for non-essential cookies. You may adjust your preferences or withdraw consent at any time.

6. Data Sharing & Third Parties

We use trusted third-party providers, including:

  • Google Analytics, Google Tag Manager, Google Search Console (website analytics & tracking)

  • Meta Pixel (Facebook/Instagram Ads) (advertising)

  • Microsoft Clarity (behavioural analytics)

  • Tradify (business management software for handling enquiries)

We do not sell or trade your personal data. Data is stored on secure servers within the UK/EEA.

7. Data Retention

  • Customer enquiries are retained for up to 2 years after the last contact, after which they are securely deleted.

  • Analytics and advertising data is stored according to the default retention periods of the tools we use.

8. Data Security

We use reasonable technical and organisational measures to protect your data, including secure servers and access controls. However, no system is completely secure.

9. Data Breach Procedure

In the event of a data breach, we will:

  • Notify the Information Commissioner’s Office (ICO) within 72 hours, where legally required.

  • Notify affected individuals if there is a high risk to their rights and freedoms.

10. Your Rights

You have the following rights under UK GDPR:

  • Access to your personal data

  • Rectification of inaccurate data

  • Erasure (“right to be forgotten”)

  • Restriction of processing

  • Data portability

  • Objection to processing (including direct marketing)

  • Withdrawal of consent at any time

To exercise your rights, contact: info@loftinvaders.co.uk.

11. Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO):
www.ico.org.uk